Crown Worldwide Group is delighted to announce the renaming of its Crown Records Management business to Crown Information Management, as it also gets a new brand identity.
It comes as the business – which was started in 1983, and has expanded globally since – continues its evolution to meet the changing needs of clients in a digital age.
Principally, the new brand identity seeks to better represent the company’s growing digital business and shift the emphasis away from physical records management.
Norah Franchetti, Group Vice President for Marketing, said: “We know that business challenges are increasingly complicated and that the needs of employees are more complex. The expectations on businesses are ever greater and, perhaps most importantly, the pressure to comply with regulations more intense.
“How information is created, shared and stored has changed too. Understanding how it flows through the business is vital to improving processes – enabling teams, connecting customers and suppliers, and supporting people in their work.
“Making information available creates knowledge, knowledge inspires progress; and progress leads to achievement. And managing it well should make our work life easier and more productive.”
This is where Crown Information Management, with its revitalized approach, comes in. The business’s new strapline, ‘work uncomplicated’ strikes at the heart of the refreshed proposition, succinctly outlining the objective of making it simpler to manage the information on which businesses depend.
Norah adds: “In line with Crown Worldwide Group’s purpose of making it simpler to live, work, and do business anywhere in the world Crown Information Management’s new identity is born from that drive for simplicity. A brand name that says what we do, while making work uncomplicated is the intended outcome of our interventions…the benefit of the benefit: to simplify business for all.”
You can visit the new Crown Information Management website here.